The Social Media Strategy Director is responsible for the successful development and management of digital and social media strategies for client brands. The role requires a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities. As a member of a small but quickly growing agency with a distinctly unique approach to social media, the Social Media Strategy Director will play a highly accountable, highly visible role both internally and externally.

The Social Media Strategy Director understands and leverages consumer insight to provide solutions and ideas that bridge web, mobile, gaming, social media, email, search, advertising, etc., and maximize consumer engagement.

This person answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. This person must have a passion for digital trends and innovation, combined with a sound understanding of consumers, social networks and brands. This individual excels at identifying the middle point where client business objectives harmoniously meet consumer excitement.



Reports to: VP, Strategy & Analytics



Responsibilities overview



The Social Media Strategy Director’s primary responsibility is to help project teams develop and implement effective “big ideas” driven by value exchanges between consumers / users and brands / businesses. 

During the initial planning phase, this person evaluates consumer research, brand information, trends and relevant data in order to foster creative solutions that marry brand goals with consumer needs.



During the implementation phase, the Social Media Strategy Director provides guidance to multi-disciplinary teams of account and project managers, software engineers, digital designers and information architects at key project milestones, ensuring that the outcome reflects closely the client-approved strategy.

The Social Media Strategy Director secondary responsibility is to identify current and emerging digital trends, and how they impact individual and group behaviors.

This individual educates and inspires clients, account directors, creative and distribution directors about best practices and emerging trends. You would be expected in particular to:



• Recruit, train, manage a team that engages daily with consumer audiences around their passion points.


• Identify, negotiate and implement partnerships around content distribution. • Provide extensive knowledge of, and preferably, hands-on experience with as wide an array as possible of digital and traditional communication disciplines. • Identify if and how best practices from direct marketing / CRM, promotional marketing, advertising, etc. can be leveraged for digital and integrated marketing projects.


• Provide a strategic POV (client and consumer perspective) on creative, functional, and technical approach for client solutions throughout the entire lifecycle of a project.
 • Partner with Measurement/Analytics team to provide insightful reporting.


• Continually monitor new technological and creative developments in the online industry and develops agency POVs for clients and colleagues that inspire actionable strategies.
 • Work with client services team to identify key opportunities with both existing and prospective clients.



Requirements:



• Strong knowledge of and interest in social media


• Minimum of 8-10 years of digital/new media experience, ideally in a marketing services / agency environment
 • Prior successful experience in managing and motivating large teams

• Prior experience in crafting marketing and business POVs
 • Prior experience in leading planning engagements


• Adept at extracting meaningful insights from multiple sources of data
 • Ability to grasp complex concepts and systems quickly, and express them in simple ways



• Strong business writing, storytelling, communication, presentation skills


• Strong interpersonal and client relationship skills


• Ability to operate in a systematic and logical manner, with use of good judgment


• Ability to multi-task in a fast paced environment and to remain graceful under pressure

 • Proactive, self-starter who can work well both independently and as part of a team


• Organized, accurate, attention to detail
 • Curiosity, willingness to take calculated risks


• Did we mention a good sense of humor?

If you are interested in learning more about these roles, please send resume to:

Mike Toohey

mtoohey@careersinnewyork.com